Casual Make Up

A high-gloss, transfer-proof liquid lip stain that lasts up to 8 hours, with a thin, ultra-precise applicator. Your lips are dressed in fabulous, ultra-shiny color all day long! Dress your lips in fabulous color all day long wi...

Get the look of 8 hours' sleep in a tube with Max Factor's Miracle Pure Eye Enhancer concealer. This colour-correcting and anti-fatigue cream concealer instantly brightens under-eyes by working to counteract dark circles. It is...

Intense Black Pigment Cruelty Free Formula Bold volume Creamy, whipped formula Lash-loving panthenol Hyper-soft fibre mascara brush Vegan formula Smudge-proof Doesn't clump Quick to apply Easy to remove

Formula infused with organic certified shea butter (5%) and biotin. Our 1st bio based brush made from 100% bio based fibers. Made with 99% ingredients of natural origin. Without perfumes. Water resistant.

The hyaluronic lipstick with a lightweight, lip-loving vegan formula infused with aloe vera, hyaluronic acid and vitamin E provides a smooth shine and leaves lips hydrated In just one swipe the colour glides on evenly The diam...

Get an Eye Lift Effect by separating, lifting, and laminating brows with the new Max Factor Masterpiece Divine Brow Lamination Gel. Powered by the hybrid technology of gel wax formula, this eyebrow gel has a 2-sided applicator ...

Infused with argan, maracuja & marula Delivers smooth, full-bodied volume Clump-free, long lasting, smudge-proof, flake-proof, easy to remove. Dermatologist & ophthalmologist tested

Wonder'Ink is an extreme wear eyeliner with an ultra-black matte finish. The easy-to-control felt tip applicator allows for precise, clean lines. The formula is waterproof, smudge-proof & fade-proof.

Brow mascara that ticks off all your eyebrow makeup goals With flower-shaped fibres that make your brows look naturally full Tiny tapered brush gives you total control.

2 Simple Steps Step 1 Gel Colour Up to 14 days of gel colour & shine No UV lamp needed Apply 1-2 coats of Super Gel colour, followed by Super Gel Top Coat to activate curing Dries like a regular nail polish Easy to Remove

Soft, smudgy kohl eyeliner formula that blends easily Long-wear eyeliner lasts up to 12 hours Intense colour pay off with a high-pigment finish.

11x more volume Winged-out lashes Mascara for sensitive eye